⚡ THE WRITING LIGHTNING ROD
Copy That Sells.
Words That Feel Like You.
For 15+ years I’ve been the direct-response copywriter and ghostwriter behind campaigns that have made companies millions. Now I’m doubling down on the part most copywriters leave out: real connection and artistic expression — built inside a framework engineered to sell.
Get the Free 2-Minute Writing Spark ⚡For Founders Who Refuse to Sound Like Everyone Else
I work with founders who care about their creativity and their personal brand voice as much as they care about revenue — and who refuse to choose between them. We sit down together and workshop your emails and YouTube scripts, line by line, until they sound unmistakably like you — and convert like hell.
15+ years as a professional writer. Direct-response copywriting and ghostwriting that has helped companies make millions of dollars.
Results, In Their Words
“George Banko really helped us with his email copywriting. We were already sending a good amount of emails but needed more. When we were averaging about $1000 in sales per email, the ones George wrote were bringing in twice that — roughly $2000 in sales per email. Shows you what his research and market targeting skills can do. This made continuing to work with him a no-brainer, as it’s a huge ROI for us.”
“George Banko was hired as a contractor to create email newsletters for our team, which we were struggling to produce on our own. George got up to speed quickly in our marketing automation system and was very efficient in getting the work done — so efficient that our Web Design team enlisted him for email designs too. He successfully helped us send newsletters for hundreds of our partners. I cannot recommend George enough!”
⚡ BRAND VOICE FINDER
Find the Voice That Makes You Feel Deeply Alive
Most founders have no idea why their writing feels flat — because they’ve never actually gotten to the bottom of how they communicate. In a Brand Voice Finder session, we dig until we find it: the specific values, rhythm, and language that is unmistakably yours. It doesn’t just sharpen your marketing. It hands you back a voice that feels alive to write in.
What Happens In a Voice Finder Session
“After our Voice Finder Session, the dam crumbled and the words flowed. I wrote 3 months of bare-knuckle content in 5 days, signed 3 students to pre-launch a new course, and created a killer offer that’ll triple my income. What I didn’t know is that George is a ‘let’s go write some stuff’ lightning rod! If you’re tired of running a business that doesn’t set your soul on fire, I’d highly recommend George Banko.”
“As a visual artist, I felt guided into my authentic voice very easily, which has never been easy! The voice finder session felt like a cross between a personality test, meaningful therapy, and a video game that helped me process how I want to communicate. The writing feels more like a game now, and the agony has lifted.”
“Before the voice finder session, I had a difficult time understanding how to communicate with and attract my ideal client. George and I discovered which values were most important to me, then he showed me how to align my values with my services. Thanks to George, I’m confident in my marketing and communication content because I know it will attract people who align with my brand.”
“I did a brand voice finder session with George and it produced insights that I haven’t seen before. It was also interesting to see his perspective on my communication style.”
Start With the 2-Minute Writing Spark
Grab two free guides: The 2-Minute Writing Spark — a fast tool to get unstuck and start writing in the next two minutes — plus Aliven Your Subject Lines, to make your email subject lines impossible to ignore.
Free. Instant. No fluff.